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TU Launches TulsaGoldenRewards.com, a Social Networking Rewards Program

The University of Tulsa athletic department announces the launch of a new social media fan engagement program.
The University of Tulsa athletic department announces the launch of a new social media fan engagement program.
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Aug. 23, 2012

Tulsa, Okla. - The University of Tulsa athletic department announces the launch of a new social media fan engagement program where Tulsa fans can show their support for the Golden Hurricane and each individual team through a combination of in-game social media campaigns, engaging teams on social networks and earning rewards through our new Tulsa Golden Rewards program. To sign up, click here.

Developed in partnership with Lodestone Sports, the leader in social media programs for college sports, fans receive points for participating in social media activities such as `liking' Facebook posts, commenting, sharing, tweeting hashtags, re-tweeting, watching a YouTube video, checking in on Foursquare or Facebook, scanning student cards or posting photos and taking in-game polls with Social Stadium Twitter promotions.

Fans can also gain points by taking polls, singing up for promotions, printing coupons and more on Tulsa Team Facebook Pages.

The program tracks overall point leaders, Hurricane leaders and individual team leaders from Football to Golf. In addition fans sign up for special promotions, coupons or become the Fan of the Week on team Facebook pages. This will allow Tulsa to create a unique experience and promotion for each team, drive awareness and reward their super fans. There will be grand prizes, giveaways and special fan experiences Hurricane supporters can earn through their social media activity.

Mark Drosos, President of Lodestone Sports, commented "We are proud to have such a prestigious program like Tulsa as a partner. Their commitment to social media will prove to create an even stronger bond between the school and their fans while creating new relationships with local sports fans."

In addition Mark added, "With the shift in consumer attention to social media and the `second screen' experience this program will allow Tulsa to develop great new in-game social media promotions, extend traditional marketing programs into social networks like Facebook and reward fans for their social media support of Tulsa teams."

This is just the beginning as Tulsa will be adding new social platforms, additional ways to earn points, and engage with teams and friends before, during and after games.